STRATEGY · FEB 2024 · VAULT · 4 MIN
Why a lean business plan is what you need.
Business plans take too long to write, are seldom updated, and are almost never read. Documenting your hypotheses is what matters — five one-page frameworks do it.
Original article ↗
Lean Canvas
Ash Maurya’s one-page template: your idea, customers, problem, solution, and numbers — a snapshot you can actually keep current.
USE FOR — TESTING THE IDEA ITSELFSWOT Analysis
Strengths and weaknesses inside, opportunities and threats outside — your competitive position on one grid.
USE FOR — POSITIONINGPirate Funnel (AAARRR)
Dave McClure’s lifecycle: Awareness, Acquisition, Activation, Retention, Referral, Revenue — shows exactly where the leak is.
USE FOR — FINDING THE WEAK STAGE4Ps of Marketing
Product, Price, Promotion, Place — the oldest positioning checklist, still undefeated.
USE FOR — GO-TO-MARKET BASICSMarketing Funnel
TOFU, MOFU, BOFU — map activities to each stage of the journey and make every level measurable.
USE FOR — CAMPAIGN STRUCTURENew tools keep arriving. The old concepts still ring true.Next: The power of brand archetypes →